Spotivity closes $ 1 million funding round

CHICAGO–(COMMERCIAL THREAD) –Spotivity is a Chicago-based tech startup that combines location-based technology, social media engagement, and a college-designed recommendation algorithm to create the industry’s first two-sided marketplace platform to help teens find meaningful after-school engagement while helping program providers reduce liability, improve participant engagement and boost recruitment. Spotivity raised $ 1 million in a seed fundraiser, led by CA Ventures, to increase user acquisition and support the recent global launch.

“The way Spotivity approaches the fundamental question of access and personal agency is new and compelling. We are proud to support the Spotivity team and excited about the opportunities ahead, ”said a spokesperson for CA Ventures, the global real estate investment firm and seed investor for Spotivity. “What Montana has developed over the past three years is extremely impressive and the ripple ramifications this job will have for millions of people and hiring companies is undeniable. At CA, we firmly believe that the best, most profitable businesses are those that aim to do good while providing services that customers are willing to pay for, and Spotivity clearly follows this philosophy.

Launched in 2018, the goal of Spotivity is simple: more teens in more programs more often. Spotivity supports teens who use the platform through its “Pocket Genie”, the research-based machine learning recommendation tool created in partnership with Utah State University. Here, users get an overview of after-school programs and college majors that match their personality and other factors. In addition, Spotivity allows users to check in on their activities on their phone, share their personal progress with their peers, see their rank between different usage groups, get digital badges, create a report. of verified after-school staff grades and benefit from a built-in points-based incentive structure that encourages digital parental engagement.

“More than half of the 40 million American children between the ages of 13 and 17 don’t participate in an extracurricular activity,” says Montana Butsch, founder of Spotivity. “For many of them, time after school, on weekends and on vacation signals boredom and risk. This means they miss out on activities that can cultivate their talent, boost their self-confidence, increase their engagement in school, and reduce the likelihood of risky or self-destructive behavior. With Spotivity, we plan to change this ratio, so that more teens find an accessible path to pursue meaningful activities and develop their passions, ”he continues. “Plus, the hardest thing to achieve with any program is the depth and breadth of the participant base. Spotivity provides a terrific free marketing platform for attendees while providing an affordable, easy-to-use back-end administration tool that reduces liability while helping vendors deliver better programming.

Spotivity was inspired by Butsch’s experience as the founder of the nationally recognized organization Chicago Training Center and his ideas on access / agency were published in a joint editorial with Dr. Travis Dorsch. Current major clients include the Illinois Math and Science Academy, the Chicago Scholars, and the Sports Philanthropy Network. Recent media coverage has focused on the recent #micro challenge promotion of hip-hop.

Benefits for Teens

  • Pocket genie – The Spotivity algorithm that helps identify program opportunities and college majors
  • Personal Insight Tool – helps users learn more about themselves in order to make better decisions

  • In-app video support – allows programs to embed video links for remote engagement

  • Over 10,000 searchable programs – in 10 different searchable categories

  • In-app notifications, chat and forum – connect with your teammates and teens across the platform

  • Spotivity Transcription– memorize all extracurricular activities in a verified file that you can provide to colleges

  • Integrated team store – buy items from your respective programs directly in the app

Benefits for Parents teenagers

  • Optional parental tethering – connect with your kids and receive a confirmation of attendance

  • Safe Passage Notification (SPN) – be copied to all messages your children receive from program staff

  • Digital engagement – use points to support / encourage your teen’s success

Benefits for Program providers (Emerging organizations, stand-alone providers and high schools)

  1. Lower Liability – SPN will not allow one-to-one communication between staff and a participant

  2. Attendance tracking – attendees register for virtually all activities for easy self-check and referral

  3. User engagement – easy in-app communication with participant and families via SMS, Push and email

  4. Generate revenue – self-organized programmatic team store to sell goods or services

  5. Increase awareness of the program – Free marketing support across the Spotivity platform

Butsch adds, “The support of CA and other angel investors will allow us to fully expand our platform globally and quickly bring support to those in need. Additionally, with the advent of the fully realized digital age, our platform will provide unparalleled insight to users and give teens actionable avenues to maximize their decision making. Supporting program providers is of equal importance, and following the guidelines of the USOC’s SafeSport Initiative, Spotivity will pave the way for program compliance and program engagement that just makes good sense.

About Spotivity

Spotivity is an 1871 member and holding company of the Founder Institute. Historical media attention can be found on its media page HERE and the specific pieces of interest are: NBC Chicago, Tasty trade, American Inno, Integrated and iHeartMedia.

Find older press releases HERE

The application is available on iTunes and Google Play:

Links to social networks:

About CA Ventures

CA Ventures (“CA”) is a vertically integrated global real estate investment management company with more than $ 13 billion in assets in the United States, Europe and Latin America. The Chicago-based company provides comprehensive in-house investment, development and operations services, and specializes in a range of niche commercial real estate asset classes, including student residences, senior residences, collective housing, industrial, medical and life science offices. CA manages real estate investments on behalf of some of the world’s largest institutional investors through a range of core, value-added and opportunistic investment vehicles. The firm also offers management services on behalf of third parties of student and residential assets. For more information visit

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