There is now an alcohol-free, low-calorie Guinness from Diageo

According to the brewery, Guinness 0.0 is created by brewing Guinness as usual before removing alcohol through a cold filtration method.

Paul Faith / Agence France-Presse / Getty Images

Ireland’s iconic stout and one of the world’s most popular beers is now available alcohol-free, allowing revelers to enjoy Guinness without worrying about a cloudy head.

Launched Thursday after four years of laboratory innovation at St. James’s Gate Brewery in Dublin, Guinness 0.0 is the first alcohol-free version of the popular beer.

The new beer is also a low-calorie option, with a 440 milliliter can, equivalent to about 14.9 ounces, containing 70 calories compared to the regular stout’s 177 calories per can.

Guinness 0.0 will be rolled out in the UK and Ireland.

“The launch of Guinness 0.0 demonstrates our long-standing commitment to innovation, experimentation and courage in brewing, harnessing the power of our brewers and ingredients, to create alcohol-free beer. 100% Guinness but 0% alcohol, ”said Gráinne Wafer, Guinness Global Brand Manager.

Guinness stout standard is a relatively small 4.2% alcohol by volume, according to Health magazine.

According to the brewery, Guinness 0.0 is created by brewing Guinness as usual before removing alcohol through a cold filtration method.

“The cold filtration process allows alcohol to be filtered without presenting heat stress to the beer, thus protecting the integrity of its taste and character,” said Guinness.

After alcohol extraction, brewers “blend and balance the flavors to ensure the distinctive flavor profile and taste characteristics of Guinness.”

Archives (January 2020): Dry January is upon us, and now there’s a Heineken for the sober ensemble

More (February 2020): Guinness parent Diageo warns of £ 200million profit as companies count cost of coronavirus outbreak

Guinness has already produced some alcohol-free products under its brand, including a lager still available in Ireland and a malt-based soft drink that was once available in Indonesia. However, this is the first alcohol-free version of its flagship beer.

“We know people want to be able to enjoy a Guinness when they choose not to drink alcohol without compromising on taste, and with Guinness 0.0 we believe they can do just that,” said Wafer.

Guinness was founded in 1759 and is one of the most popular beer brands in the world. It is brewed in almost 50 countries and available in more than 150.

The brand belongs to Diageo DGE,
-0.69%

DEO,
+ 0.09%,
a multinational alcoholic beverage giant listed in London. Diageo brands include Smirnoff Vodka, Johnnie Walker Whiskey, and Captain Morgan Rum, among others.

Read on: What a second wave of COVID will do to alcohol sales this holiday season


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